Today social media is having a huge growth in our society. Old media is starting to fade away as social media is dominating. "More and more people are turning to social networks to communicate while more and more decision makers are turning to social platform as well" (TNW THE NEXT WEB September 16,2011 by Lauren Fisher). Social media is getting all the attention from people. It is said that over 1 billion people use social network today. Social networks such as facebook, twitter, my space, linkedin etc are getting all the attention from people compared to old media. Taking facebook for example, it is said that "As of 2011, there are 500,000,000 active facebook users approx. 1 in every 13 people on earth . Half of them are logged in on any given day" (http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011). The are many reasons behind this huge boom. One of the reasons is that news travel more faster in social networks than in newspapers or televisions. For example when something interesting and catchy to almost everyone, those news will now reach social networks before newspapers.One of the examples is the death of popular artist Whitney Houston. It first reached social media before it was even reported on the news.
When coming to the publishing of news, newspapers publish news throughout the day unlike in blogs. What you have published will not be a headline for the whole day. It will be pushed away by another catchy headline that come minutes after yours. In newspapers you can be able to keep your headlines longer and if your story reaches the front page of a news paper, it is found more interesting and many people will know about it.
On the old media side of the house, some mediums are shrinking faster than others, with local TV news leading the decline, from 74% usage in 2006 to 62% last year. (http://mashable.com/2009/01/29/stats-old-media-decline/). According to research released by Nielsen. Americans ages 12 to 34 are spending less time in front of the TV sets even as those 35 and older are spending more. Young people watch the same shows using their mobile phones and they watch these through social networks. Youtube is one of them. It is a website were people share their vidoes. Besides that news are now discussed in these social networks and gives people an opportunity to comment. Thus, people no longer have to buy newspapers or sit in front of the TV set.
Comparing these statistics about new media and old media it shows that new media is still growing. The question now is Is old media really going to be out dated and new media taking over?
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